Press & Blurbs
Here’s what some of our favorite people have said about the book so far:
"Story Wars is a thorough guide for the novice or even practiced storytellers in all of us. Sachs offers story structures, ways of thinking about characters and messages. He pulls artfully from recent brand successes from companies including Nike and Apple. And he tells a few good stories along the way.”
"Jonah Sachs knows stories. He’s responsible for some of the most popular and respected viral messages of all time: The Story of Stuff, the Meatrix, Grocery Store Wars, and others. This book is a storytelling call to arms, an appeal to tell the stories that matter. So read Winning the Story Wars — and join the fray."
— Dan Heath, co-author, Switch and Made to Stick
"History is written by the winners. And as Jonah Sachs makes abundantly clear, it is now being written by the marketers, the new mythmakers of our time. Whatever your product or your cause, if you want it to succeed, read this wise and enlightening book."
— Nick Coe, CEO, Bath & Body Works; former CEO, Land’s End
"Winning the Story Wars will convince you that storytelling is the most powerful way to move people to action. And it will teach you to use that power to orient our world to a more positive future. If you’re ready to be a great storyteller, read this book."
— Kumi Naidoo, Executive Director, Greenpeace International
"Great leaders transform the world through stories that inspire hope, stability, trust, compassion, and authenticity. This important and thought-provoking book shows that leadership in marketing will require the living and telling of such stories as well."
— Deepak Chopra, founder, The Chopra Foundation
"We know about who we are both individually and as a society through stories. In this brilliant book, Jonah Sachs tells us how we lost our story-telling capacity, and how we must regain it, constructing our own myths and living the truth of the stories we tell."
— Bill Bradley, former U.S. Senator; Managing Director, Allen & Company
"In the current maelstrom of media babble and corporate deceit, Jonah Sachs makes sense where none appears to exist. Winning the Story Wars explains why we respond to lies—whether in political or product ads, campaigns or speeches—and how truth ultimately trumps all. This remarkable book delivers on that rare promise of changing how you see the world."
— Paul Hawken, author, The Ecology of Commerce and Blessed Unrest
"You may think you know how important stories are to the success of your enterprise — but Winning the Story Wars will take your understanding to a whole new level. A crucial book in our media-saturated world."
— Robert Hanson, CEO, American Eagle Outfitters; former Levi's Global President
"If the idea of a marketing book based on the mythological explorations of Joseph Campbell strikes you as an oxymoron, welcome to the club. Yet Winning the Story Wars proves to be a provocative look at the power of marketing to help us all along the hero’s journey towards a better world."
— Tim O'Reilly, founder of O'Reilly Media
"Jonah Sachs powerfully illustrates just how broken and dysfunctional our current model of storytelling has become. We need to reconnect the vital link between higher purpose and effective story, and Winning the Story Wars shows us how."
— John Gerzema, Executive Chairman, BrandAsset Consulting; author, The Brand Bubble
"Using stories as his medium, Sachs demystifies the art of storytelling. He illuminates the transformational social change that is possible if we, as individuals and marketers, tell stories that engage and empower everyone to design a better future."
— Lynelle Cameron, Director of Sustainability, Autodesk
"Jonah Sachs has a gift for telling positive stories that go viral. He sat down to figure out why his best work has such resonance, then broke the answers into simple, inspiring steps. The result is a how-to book for communicators who want to change the world."
— Fred Krupp, President, Environmental Defense Fund