Published July 2012 from Harvard Business Review Press

The Story Wars are All Around Us

The Story Wars are the battle to be heard in today’s overcrowded media marketplace. In the fray, you either tell stories that inspire people to act and share or you get immediately forgotten.

But it’s not just marketers who sell ideas, causes or products who need better stories. Our audiences desperately need to receive them. Ours is a global culture in search of new stories to give our lives meaning and hope. That’s why those willing to tell – and live – the truth in the timeless language of great storytellers will rule the future. Winning the Story Wars will show you how.

Be Interesting, Tell the Truth and Live the Truth. Find out more...